Will building a personal brand actually get me a job?

A brand does not get hired — a person does. What a strong profile actually does is remove the friction between the work you have already done and the person who needs to see it before a role is even posted.

Most roles worth having are filled through a conversation that started before the job listing existed. Own Your Culture, the first checklist in Accepted Profile, exists to make sure you are part of that conversation instead of finding out about it after the door closed.

This is not a shortcut around doing good work. It is what makes the good work visible to the right person at the right moment.